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LO1: Advert Essay
LO2: Research
Popplet
Audience Composition Mind Map
Bibliography of Research Sources
n.d.). Retrieved December 19, 2014, from http://blogs.longwood.edu/katee/2012/06/05/maybe-shes-born-with-it-maybe-its-maybelline/
ASA Adjudication on L'Oreal (UK) Ltd - Advertising Standards Authority. (n.d.). Retrieved January 12, 2015, from http://www.asa.org.uk/Rulings/Adjudications/2011/7/LOreal-(UK)-Ltd/SHP_ADJ_149632.aspx#.VLOmMYDi1bo
Dade, P. (2007). All made up: 100 years of cosmetics advertising. London: Middlesex University Press.
Mascara – Maybel Williams and The Maybelline Story | Glamourdaze. (n.d.). Retrieved December 18, 2014, from http://glamourdaze.com/2012/10/mascara-maybel-williams-and-the-maybelline-story.html
Maybelline. (n.d.). Retrieved January 7, 2015, from http://www.cosmeticsandskin.com/companies/maybelline.php
Really useful website, cover brand history and advertisement history
Maybelline - Moisture Extreme Lipstick. (n.d.). Retrieved January 7, 2015, from http://www.tellyads.com/play_advert/?filename=TA3937&
Maybelline About Us - Company Information, History, & Mission Statement for Maybelline. (n.d.). Retrieved December 18, 2014, from http://www.maybelline.co.uk/About-Maybelline.aspx
Maybelline Beauty Advisor - Answers to Product & Services Questions - Maybelline New York. (n.d.). Retrieved January 8, 2015, from http://www.maybelline.com/Beauty-Advisor.aspx
Maybelline EyeStudio - "Brow Drama" Brow Sculpting Mascara TV Commercial (Fall 2014). (n.d.). Retrieved December 18, 2014, from https://www.youtube.com/watch?v=ObhjXuA77xU&safe=active
Maybelline New York SWOT Analysis. (n.d.). Retrieved January 8, 2015, from https://prezi.com/btbr1rwuet62/maybelline-new-york-swot-analysis/
Maybelline UK presents: The Colossal Go Extreme. (n.d.). Retrieved January 7, 2015, from https://www.youtube.com/watch?v=InHUo9AwMk0
Pricken, M. (2002). Creative advertising: Ideas and techniques from the world's best campaigns. New York: Thames & Hudson.
Revlon and maybelline. (n.d.). Retrieved January 12, 2015, from http://www.slideshare.net/emmie_lai/revlon-and-maybelline
THE MAYBELLINE STORY. (n.d.). Retrieved December 18, 2014, from http://www.maybellinebook.com/2012/03/maybelline-magic-was-in-container.html
The Question of Animal Testing - L. (n.d.). Retrieved January 8, 2015, from http://www.loreal.com/csr-commitments/loreal-answers/the-question-of-animal-testing.aspx
VINTAGE 1956 MAYBELLINE MAKEUP COMMERCIAL ~ FEMALE WAR PAINT. (n.d.). Retrieved December 18, 2014, from https://www.youtube.com/watch?v=xxMlSTOjsvk
APA formatting by BibMe.org.
ASA Adjudication on L'Oreal (UK) Ltd - Advertising Standards Authority. (n.d.). Retrieved January 12, 2015, from http://www.asa.org.uk/Rulings/Adjudications/2011/7/LOreal-(UK)-Ltd/SHP_ADJ_149632.aspx#.VLOmMYDi1bo
Dade, P. (2007). All made up: 100 years of cosmetics advertising. London: Middlesex University Press.
Mascara – Maybel Williams and The Maybelline Story | Glamourdaze. (n.d.). Retrieved December 18, 2014, from http://glamourdaze.com/2012/10/mascara-maybel-williams-and-the-maybelline-story.html
Maybelline. (n.d.). Retrieved January 7, 2015, from http://www.cosmeticsandskin.com/companies/maybelline.php
Really useful website, cover brand history and advertisement history
Maybelline - Moisture Extreme Lipstick. (n.d.). Retrieved January 7, 2015, from http://www.tellyads.com/play_advert/?filename=TA3937&
Maybelline About Us - Company Information, History, & Mission Statement for Maybelline. (n.d.). Retrieved December 18, 2014, from http://www.maybelline.co.uk/About-Maybelline.aspx
Maybelline Beauty Advisor - Answers to Product & Services Questions - Maybelline New York. (n.d.). Retrieved January 8, 2015, from http://www.maybelline.com/Beauty-Advisor.aspx
Maybelline EyeStudio - "Brow Drama" Brow Sculpting Mascara TV Commercial (Fall 2014). (n.d.). Retrieved December 18, 2014, from https://www.youtube.com/watch?v=ObhjXuA77xU&safe=active
Maybelline New York SWOT Analysis. (n.d.). Retrieved January 8, 2015, from https://prezi.com/btbr1rwuet62/maybelline-new-york-swot-analysis/
Maybelline UK presents: The Colossal Go Extreme. (n.d.). Retrieved January 7, 2015, from https://www.youtube.com/watch?v=InHUo9AwMk0
Pricken, M. (2002). Creative advertising: Ideas and techniques from the world's best campaigns. New York: Thames & Hudson.
Revlon and maybelline. (n.d.). Retrieved January 12, 2015, from http://www.slideshare.net/emmie_lai/revlon-and-maybelline
THE MAYBELLINE STORY. (n.d.). Retrieved December 18, 2014, from http://www.maybellinebook.com/2012/03/maybelline-magic-was-in-container.html
The Question of Animal Testing - L. (n.d.). Retrieved January 8, 2015, from http://www.loreal.com/csr-commitments/loreal-answers/the-question-of-animal-testing.aspx
VINTAGE 1956 MAYBELLINE MAKEUP COMMERCIAL ~ FEMALE WAR PAINT. (n.d.). Retrieved December 18, 2014, from https://www.youtube.com/watch?v=xxMlSTOjsvk
APA formatting by BibMe.org.
Idea Generation
Osbornes Checklist
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MORPHALOGICAL MATRIX
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Idea Generation
Maybelline Pitch Presentation
Maybelline Pitch Video
See teachers for copy of video recording of pitch presentation
LO3: Pre-Production - Link